Event Details
THE YELLOW CAKE PRINCIPLE: YOUR RECIPE FOR INFLUENCE AND SUCCESS
| Date: | April 14, 2026, 11:00am – 12:00pm |
| Organizer: | NWIA SHRM |
| Location: | Virtual: Watch for an Eventbrite invite |
| Price: | $10.00 for Non-members |
| Event Type: | Webinar |
| iCal link | Add to Calendar |
Roger Grannis is an expert in influential communications and has spoken at more than 70 state and local SHRM events. He loves helping HR leaders elevate their status and get a seat at the executive table. Known for his energy, relatability, and humor, Roger is a TEDx speaker, the past president of the New England chapter of the National Speakers Association, and author of the book, THE YELLOW CAKE PRINCIPLE: YOUR RECIPE FOR INFLUENCE AND SUCCESS.
Before becoming a fulltime professional speaker, in 2004, Roger spent seventeen years at Gartner, the world's leading technology advisory firm. During his tenure, he built the firm's Sales Training Academy, helping grow revenues from $32 million to $850 million.
Key concepts
· A simple recipe: The book uses a "recipe" structure with key ingredients for success, such as 1 truth about success, 2 ways to connect, 3 steps for influence, 4 languages of persuasion, and 5 ways to make messages memorable.
· Focus on understanding: A core idea is that influence comes from listening and understanding others, not just talking better, by asking strategic questions that tap into emotional drivers.
· Actionable and humorous: It's designed to be easy to read and implement, blending humor with practical, real-world advice for everyday interactions, from getting buy-in from leaders to engaging employees.
· Broad application: While rooted in sales, the principles are applicable to anyone in business or life who needs to improve their leadership, communication, and relationship-building skills.



